Cisco, the networking solutions company has projected that web traffic of the entire world is going to go up by four times by the year 2015. Three billion users are expected to be using the internet by then. The total amount of bandwidth used in the year will be an approximate 1 zettabyte.

Average connection speeds to touch 28 Mbps

The countries that will see the most growth will be countries in Africa and the Middle East. The traffic in this region is expected to be double at least during this period. Latin America is also said to see the next biggest growth. It is expected that there will be more than two connections per person. Broadband speeds are also said to increase, which will in turn, increase the amount of traffic. The average broadband connection speed will rise from 7 Mbps in 2010 to roughly 28 Mbps in 2015. The growth can also be attributed to the increased popularity of devices connected to the web. While desktops and notebooks won’t be as popular as tablets, for example, it’s the growth of product categories such as e-book readers, televisions and photo frames that will contribute to the amount of traffic.

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